Virtual Reality is one form of what we call extended reality; but, in its most immersive form. Basically, where we are entering a completely different and digital environment.
Thus, it all started in the gaming world, when we were once introduced to Virtual Reality games- which could immerse us into that surreal world; But today it is now looked over as, ‘how businesses are now using this technology to improve their growing companies’.
Companies such as, Apple and Samsung have really focused on VR and actually ended up giving phones that VR capability; one good example is Virgin Holidays.
What their doing is, they’ve started to film some of the resorts and some hotels in a VR environment, so as a holiday maker you can now go into their office and ask to choose which resort you would like to experience.
Just by using their VR headsets you can submerse yourself into that resort or hotel, and experience everything you would want to see and do.
The aspect of ‘trying before buying’ is an important element for any business; thus, it doesn’t just work for hotel resorts, but for cars and even if you wanted a completely different look (as interior design), you can easily find out what you want from a VR headset.
Virtual Reality technology has also found its useful aspect in training; for example, environments in the army. They have also put in special scenarios to help train the soldiers in very life-like scenarios, where they might encounter in real combats.
Again, surgeons, chefs and even hotel staff members have found this new savvy technology to help them encounter any situation whether it’s preparing a meal or going to perform surgery on a patient’s heart.
Virtual Reality will allow us to learn, grow and entirely experience new worlds through the access of this technology.
The ROI & Benefits of VR
VR can firmly improve and enhance your business; with better operations and ultimately cut expenses. Corporations are now investing in Virtual Reality to drive proficiencies- soon enough we are now seeing an outcome of a solid degree in profitability.
It’s a well known fact that VR requires a certain degree of financial risk. But, there are instances of successful VR advertising, with the reception numbers, it creates uncertainty to legitimize an investment right now. So the ROI, is unique to every organization procedure, workflows, and expenses. We suggest evaluating the potential of ROI by analyzing where this innovation can increase the value of your workflow.
Analysts have also realized “At this point, they realized that not using VR is actually costing them a lot of money. Sometimes, not doing anything is the bad solution.”
When it comes to a successful business, whether it’s In the automotive, banking, products, retail, and hospitality industries, businesses pursuing AR / VR can be found. A VR system can also be successfully implemented throughout various areas: development, manufacturing, sales and marketing, including the continuation of operation and maintenance.
It is important to consider how many different departments can use VR technology or how VR can help by bringing a more collaborative experience for departments; whether its for joint discussions or to help “break the ice.” VR has driven an increased performance of efficiency and safety.
In addition, an experience such as training, VR can be used. Employees otherwise trained in harsh, high-risk circumstances can learn and make decisions through VR in a physically safe environment. Due to the cost of injuries both in practise and at work, the safety factor alone can be sufficient to justify investment in VR.
Written by Winged Whale Media
November 8, 2019
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