Source: https://immersivevrtechnologies.com

Beginning as a fad on your phone in the form of Pokemon GO, Augmented Reality (AR) has come a long way in transforming the way we interact and communicate with consumers. AR has also grown to have a more powerful impact on the success of various businesses, as AR allows them to transform how consumers see the world, unlike any other medium. If that isn’t enough, there are also the financial benefits, as according to a Statista survey, the AR global market is projected to grow from 5.91 billion to 198 billion USD by 2025. 

To help illustrate the powerful impact that AR has on marketing and overall user experience, we will go over some case studies to see how AR is revolutionizing the tourism field.

The travel industry is all about developing an efficient yet unique experience for travelers, however, showcasing the uniqueness of a destination can sometimes be troublesome. Yet, analysts have stated that augmented Reality will drastically change the business of tourism and travel; simplifying communications, showcases, and overall providing convenience for travelers.

Here is a current list of how AR is improving your travel experiences!

Traveling to a foreign country without knowing the language or culture, is both overwhelming and frustrating. Smartphones, however, can be used with AR software to translate foreign languages to help you communicate and understand any culture you’re new to!