Augmented Reality: Stocks To Invest In This Year

by Winged Whale Media | Jan 16, 2020 | Augmented Reality

The market for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) has been getting a lot of hype this year – with Oculus’ new feature of hand-tracking and Half-life: Alyx. The Allied Market Research has estimated the growth that it will reach by 2025 (which will be up to $571 billion); Meanwhile, Goldman Sachs has also made an estimate of the two markets alone, which will be worth about $80 billion in that time frame. This then concludes a huge difference of $491 billion in those two forecasts alone.

Currently, the VR market has been pretty specific, with the hype around Half-Life: Alyx, beat saber, and much more – we know that the VR market is mainly focused on the gaming industry itself. But, with the AR’ market projection, we can see that AR has created multiple applications outside of the gaming industry, with education, business, communications and much more. This is partially why the market projections are so wildly different, nobody will know how large AR will grow or which markets will disrupt.

What Should You Do?

So what should an investor do? A good idea is to invest into a dominant platform stock, that could take advantage of augmented reality – so if and when the technology becomes widely adopted you can invest into these two strong stocks: for recommendation are, Apple (NASDAQ: APPL) & Autodesk (NASDAQ: ADSK).

Apple: is here for AR

Apple has been investing heavily in the augmented reality (AR) market. Unlike Google, we can see that Apple is, first and foremost, a device company. At the beginning of 2019 the company recorded that worldwide there are over 900 million active iPhone users worldwide; but, if we include IPads, the numbers would be approximately 1.2 billion, and with these numbers and devices Apple already has the potential to grow the AR market.

In 2017, Apple released a group of AR software development tools, called ARKit, and recently following it up with ARKit 2.0, last year. These tools can now allow many businesses and other developers to start building AR applications for these devices. With its huge ecosystem of devices, Apple has a serious advantage over any other companies.

Autodesk & Unity

Autodesk is one of the top leading platforms for 3D modeling and computer-aided design; with the company’s suite of products, it has become an industry-standard, starting with Revit and extending into other products like BIM 360, Navisworks, and 3ds Max. It all starts with the design model and the intergrain information that flows to more parts of the value essentials of the Autodesk suite.

One of the most famous examples of augmented reality (AR) is Pokemon Go, the game that started a trend a few years ago. However, what’s more interesting than the game itself is the AR software that creates the close-to-cinematic visuals – With Unity technologies, they recently valued at almost $6 billion by venture capitalists, that provided the software. Unity then plans to go public, during the first year of 2020, according to the website Cheddar.

Written by Winged Whale Media

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January 16, 2020

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Half Life Alyx: Will It Change VR Forever?

by Winged Whale Media | Dec 13, 2019 | Virtual Reality

After 12 long awaited years, Valve has recently announced that there will now be a new release of a half-life title, entitled Half Life: Alyx, but unlike any other game Valve has produced – Half Life: Alyx will be exclusive in VR (Virtual Reality). With its expected arrival date March 2020, this opens up an array of new PC VR tech, that will hopefully change the views on the VR and the gaming industry at once.

Getting into the game

While some have questioned Valve’s lack of investment in VR – it is said that most successful game developers and businesses in the industry have been very frugal regarding their investments and team size. Not to mention, they have built in the VR Index Platform, headset, and controllers along the way. All this to say that Valve’s critique was a bit harsh.

VR Hardware

With Valve’s SteamVR platform, Valve has made it easy to access with the support of nearly all PC VR headsets; With that said, Half Life: Alyx is compatible with the Valve Index, HTC Vive, Windows Mixed Reality, Oculus Rift and Oculus Quest.

The HTC Vive, Oculus Rift, and Oculus Quest account for 82% of the Steam community, according to the new Steam Hardware Survey, another 5% was accounted for Windows Mixed Reality – thus concludes that Half-Life supports nearly 87% of all Steam headsets.

Resulting to Valve’s own statistics, over 1% of all PCs surveyed, had VR headsets attached, seeing that Steam has 90 million active users worldwide, it brings in around 1 million headsets; which helps the expectancy of Half-Life: this year, will drive many users to invest in VR hardware.

Conclusion

With Valve’s slow and steady approach for Half life: Alyx and index platform, the potential for this game will pay off; In addition, bundling the game for free is a great way for Valve to help support users with the best experience possible.

Compatible with Oculus Quest it ensures that it will hold an even larger amount of VR headset users, that can play on Steam and enjoy Half-Life: Alyx. With previous following years, PC VR has been in a slump, but with the results Half-Life: Alyx is bringing in now; but, increase the sales of VR headsets and PC hardware and the potential future of the VR industry.

Written by Winged Whale Media

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December 13, 2019

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How is Augmented Reality (AR) Revolutionizing the Travel Industry?

by Winged Whale Media | Nov 22, 2019 | Augmented Reality, Travel & Tourism

Source: https://immersivevrtechnologies.com

Beginning as a fad on your phone in the form of Pokemon GO, Augmented Reality (AR) has come a long way in transforming the way we interact and communicate with consumers. AR has also grown to have a more powerful impact on the success of various businesses, as AR allows them to transform how consumers see the world, unlike any other medium. If that isn’t enough, there are also the financial benefits, as according to a Statista survey, the AR global market is projected to grow from 5.91 billion to 198 billion USD by 2025.

To help illustrate the powerful impact that AR has on marketing and overall user experience, we will go over some case studies to see how AR is revolutionizing the tourism field.

AR & The Travel Industry

The travel industry is all about developing an efficient yet unique experience for travelers, however, showcasing the uniqueness of a destination can sometimes be troublesome. Yet, analysts have stated that augmented Reality will drastically change the business of tourism and travel; simplifying communications, showcases, and overall providing convenience for travelers.

Here is a current list of how AR is improving your travel experiences!

1. Facilitating Communications

Source: CNET

Traveling to a foreign country without knowing the language or culture, is both overwhelming and frustrating. Smartphones, however, can be used with AR software to translate foreign languages to help you communicate and understand any culture you’re new to!

2. AR Gets You Where You Need To Be

Source: Wall Street Journal

It can be challenging to find your way in a foreign country. Nevertheless, by incorporating an AR app; including arrows and other relevant information, navigation apps are now easier to follow. AR can improve travel experiences by exploring a new place by incorporating and merging smartphone cameras into Google Maps.

3. Improving Travel Conveniences With AR Mobile App With AR Mobile Apps

Source: ZUMOKO

With a lack of correct and timely information, travel can become chaotic. Travel brands are expanding tourist mobile applications with AR to enhance their travel experiences.

Written by Winged Whale Media

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November 22, 2019

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Why Should You Choose Virtual Reality (VR)?

by Winged Whale Media | Nov 8, 2019 | Virtual Reality

credit: MIUI XIAOMI’S VR HEADSET

Virtual Reality is one form of what we call extended reality; but, in its most immersive form. Basically, where we are entering a completely different and digital environment.

Thus, it all started in the gaming world, when we were once introduced to Virtual Reality games- which could immerse us into that surreal world; But today it is now looked over as, ‘how businesses are now using this technology to improve their growing companies’.

Companies such as, Apple and Samsung have really focused on VR and actually ended up giving phones that VR capability; one good example is Virgin Holidays.

What their doing is, they’ve started to film some of the resorts and some hotels in a VR environment, so as a holiday maker you can now go into their office and ask to choose which resort you would like to experience.

Just by using their VR headsets you can submerse yourself into that resort or hotel, and experience everything you would want to see and do.

The aspect of ‘trying before buying’ is an important element for any business; thus, it doesn’t just work for hotel resorts, but for cars and even if you wanted a completely different look (as interior design), you can easily find out what you want from a VR headset.

Virtual Reality technology has also found its useful aspect in training; for example, environments in the army. They have also put in special scenarios to help train the soldiers in very life-like scenarios, where they might encounter in real combats.

Again, surgeons, chefs and even hotel staff members have found this new savvy technology to help them encounter any situation whether it’s preparing a meal or going to perform surgery on a patient’s heart.

Virtual Reality will allow us to learn, grow and entirely experience new worlds through the access of this technology.

The ROI & Benefits of VR

VR can firmly improve and enhance your business; with better operations and ultimately cut expenses. Corporations are now investing in Virtual Reality to drive proficiencies- soon enough we are now seeing an outcome of a solid degree in profitability.

It’s a well known fact that VR requires a certain degree of financial risk. But, there are instances of successful VR advertising, with the reception numbers, it creates uncertainty to legitimize an investment right now. So the ROI, is unique to every organization procedure, workflows, and expenses. We suggest evaluating the potential of ROI by analyzing where this innovation can increase the value of your workflow.

Analysts have also realized “At this point, they realized that not using VR is actually costing them a lot of money. Sometimes, not doing anything is the bad solution.”

When it comes to a successful business, whether it’s In the automotive, banking, products, retail, and hospitality industries, businesses pursuing AR / VR can be found. A VR system can also be successfully implemented throughout various areas: development, manufacturing, sales and marketing, including the continuation of operation and maintenance.

It is important to consider how many different departments can use VR technology or how VR can help by bringing a more collaborative experience for departments; whether its for joint discussions or to help “break the ice.” VR has driven an increased performance of efficiency and safety.

In addition, an experience such as training, VR can be used. Employees otherwise trained in harsh, high-risk circumstances can learn and make decisions through VR in a physically safe environment. Due to the cost of injuries both in practise and at work, the safety factor alone can be sufficient to justify investment in VR.

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November 8, 2019

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Major Companies Using AR & VR

by Winged Whale Media | Oct 30, 2019 | Augmented Reality, Virtual Reality

Which of the companies have used VR/AR reality? Well the real question is, which of the companies haven’t yet. These are only a few names of companies who decided to explore VR/AR reality as a tool in their business.

Walmart

Walmart is the biggest American retailer which earns around 2 million dollars an hour and employs over 2 million people; With a multi million company like that, no wonder the company pays so much attention to the effective staff training.

Virtual Reality (or also known as VR) is on the list of tools Walmart is using, the company is pretty clear that they’re mad about innovation! That’s why the retailer created one of the most effective virtual reality platforms for education and training in retail industry; transforming random people with no skills and motivation into the team of superheroes who can solve any problem!

Genesis

Repairing cars in an AR environment is much more cost-effective and it decreases the number of errors significantly; By using Augmented Reality technology, this speeds up the process of the repair and decreases the time of maintenance operation because AR helps to identify problems faster and avoid typical errors.

With Genesis creating a virtual guide into AR that displays the components of your car’s engine and labels them in real-time. Drivers can also see animated maintenance instructions in augmented reality and take a more effective decision.

THYSSENKRUPP AG-

Developers in THYSSENKRUPP AG, know that’s it’s important for elevators to work properly and for technicians to do their work fast and efficient as possible.

PIXO VR

PIXO VR made the switch two years ago, from creating video games, to creating training modules.

PIXO VR wants to help their employees teach first responders how to identify and react to explosive chemical leaks. VR provides an opportunity for people to train in environments that otherwise are impossible- far too risky, and far too expensive.

New York Times – Displaced

In April 2015, The New York Times declared that they wanted to maintain their command at the forefront on how we consume news; So The New York Times built the NYTVR App.

Soon after they collaborated with virtual reality to create The Displaced; a new virtual reality experience that help place viewers directly inside the global refugee crisis.

The VR creator Imran Ismail went to South Sudan, Ukraine and Syria to follow three children as they navigate through the largest refugee crisis since World War 2.