Throughout the 21st century, social media has become more and more important to businesses as a way to market. Choosing the right platform is a huge aspect of social media marketing, Brands and their respective customers are constantly adapting to the way they use social media, new apps are being released daily. Looking closely at this data a few certain platforms have arisen that maximize the view count of a post. These being Facebook, Instagram, YouTube, and Twitter, Each platform being well trusted and with 100s of millions of active users.
