Augmented Reality
How does augmented reality drive business?
According to a study performed by Retail Perceptions, 40% of consumers would be willing to pay more for a product if they could experience it through augmented reality, and 61% of shoppers prefer to shop at stores that offer augmented reality over ones that don’t.
Combining Digital & Real Life
What if you could virtually put furniture into home, before making a purchase? What if you could change your shoe colour, or find relevant data about a product in your shopping basket?
These are all real-life examples of how companies are using AR to enhance consumer experience, including Ikea, Walmart, and Converse shoes.
Whether you need to create a complex 3D environment for an event or have us build a training tool for your company’s engineers, we have the talent and excitement to deliver a perfectly functioning project on time.
AR is an emerging cutting edge technology that according to AI Forecasting; its total market value will surpass $140 Billion in 2025.
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AR Integrated in your Media
AR Augmented Reality integrates digital information or imagery into the real-world. It is an interactive experience that utilizes digital effects to enhance our surrounding environments.
Augmented Reality caters to every market and organization in the world. It is becoming a part of the new normal or as we like to call it; the next normal. It speaks to consumer travellers with an abundance of information in regard to their destinations and travel information. It also speaks to attractions while it brings their sites to life. It educates, inspires and it entices no matter the ‘persona’ industry and or market to become engaged in the technology. It enhances the user experience while simultaneously capturing vital data and user metrics to help brands create more impactful experiences.
Our Process
Pre-Production - Define
We define the purpose of your project by asking questions.
Pre-Production : Define - click to read more
We define the problem or solution with you. We start by asking the following questions: What is it you are trying to accomplish with your request? Your objectives? Who are your ‘Personas’ & end user? What is the easiest way to address an issue and or reach an objective and have the most return-on-investment ROI? What technologies will be the best strategic platform to have the furthest reach & impact? Why are these objectives important? By defining what the end product will look like; we also refine & tune the impact and result you are trying to achieve.
Pre-Production - Strategy
We develop a strategy to fit the specific needs of your organization.
Pre-Production : Strategy - click to read more
We work alongside you to develop a strategy to fit the specific needs of your business or organization. We look at your industry, tools, and emerging technologies that can provide solutions. Each market has a different purpose & objective; based on these variables, we will work on filtering and flushing out the best strategies by providing a variety of different options & solutions. With that, we will also share different case studies as per the market, looking at objective outcomes. Ultimately; our team will follow the answers & results of a ‘Mapping Guide’ that we have filled out together. This will allow for a clearer & defined result in the end product.
Production - Development
We develop content and implement the defined strategies to reach your goals.
Production : Development - click to read more
This process has a different approach based on the defined objectives. Largely because our team can either be on set and or work on a particular project remotely. If our crew is filming, then the foundation needs to be firm in what the outcome will look like. How many cameras? Will there be talent? What is the tone? What are some of the hard logistics that we need to address if filming abroad? If creating & or assisting remotely, then we follow the answers & results of the mapping guide to know how deep & robust your end product will look and feel like.
Once a strategy has been defined, we then develop content, assets, and implement the defined strategies to reach your goals.
Post-Production - Finalizing
We put it all together to meet the strategy and produce the deliverables.
Post-Production : Finalizing - click to read more
This is one of the most exciting steps of the production process as all the work from pre-postproduction comes to fruition. If filmed; our team will follow the storyboard & copy docs to work on audiovisual. If taking an XR approach; our team takes the assets we developed & goes through a series of stress tests & machine learning integration should that be one of the features required.
Winged Whale Media has over 14 years of experience in Digital Media & we are here to help see your brand vision realized. We are here to help you define your project and answer any questions you have about the process or new media application.
More Information about Augmented Reality
AR Q&A
What is Augmented Reality?
“Augmented Reality (AR) is the overlay of digital content on top of your current view of the real-world environment surrounding you. This can either be experienced through wearable “smart glasses,” or mobile devices such as smartphones and tablets. There are currently many companies actively developing AR wearables – including, by all accounts, Apple – but the challenges of housing the necessary display resolution and processing power in a device that is comfortable, affordable, and something that users wouldn’t be embarrassed to wear in public are significant. The most pervasive AR applications, therefore, tend to be designed for handheld devices, as they bridge the gap while smart glasses technology catches up to where it needs to be in order to trigger widespread consumer adoption.”
Does AR work on the Web as well as Print?
100%! As long as the Activation is recognizable, the AR App can be activated by both print & web.
Can Virtual Reality work with Augmented Reality?
Absolutely. There are many ways & applications that can work in this manner.
How can AR make my brand or organization stand out?
Organizations that offer innovative & creative solutions demonstrate that they are forward-thinking. As well. it stands out from all traditional forms of training and consumer marketing. Trade shows, Demonstrations, Consumer Marketing, Trade Education & Training are just some of the departments that would greatly benefit from the technology.
What is the difference between Virtual Reality & Augmented Reality?
Virtual Reality offers a fully immersive environment whereas Augmented Reality offers 3D Virtual objects being displayed in the real world.
How can I gage results/ROI on VR & AR?
Both platforms can offer various ways to gage results/ROI. If posting 360 videos on social media – for example, the number of views on the videos & it’s interactions will show results The analytics in AR technology is also quite robust as the data can be delivered to the marketing & sales department to further gage.
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