This age market is driven more than ever by the needs and desires of consumers. Augmented reality (AR) and virtual reality (VR) are emerging marketing trends that enable brands to provide unique experiences to their customers while tapping into the convenience of their mobile devices. Immersive storytelling, product demonstrations, content marketing expansion, and letting customers try before they buy are just a few of the benefits of VR and AR marketing. According to recent studies, about 2/3 of consumers want to shop using VR, and more than half would prefer to buy from a brand that employs VR/AR. Virtual reality and augmented reality aren’t just new frontiers in gaming. They stand to be one of the driving forces behind marketing innovations over the coming years.
