Augmented Reality

What is
Augmented Reality?

Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

How Big Brands
Are Using AR

What if you could virtually put furniture into home, before making a purchase? What if you could change your shoe colour, or find relevant data about a product in your shopping basket? These are all real life examples of how companies are using AR to enhance consumer experience, including Ikea, Walmart, and Converse shoes.

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Ikea & AR:
Enhancing Consumer Experience

The same premise was followed suit with Ikea Place - an AR app that allows you to place virtual furniture within your home through a simple click and drag function. The purpose of AR, in terms of business, is to help your consumer make an advancement towards a buying decision. There is no single right or wrong way to do this - it depends on the nature of your product or service. Click here to see how we can help your business better position themselves through AR.

How does this drive results?

According to a study performed by Retail Perceptions, 40% of consumers would be willing to pay more for a product if they could experience it through augmented reality, and 61% of shoppers prefer to shop at store that offer augmented reality over ones that don’t.

Start A Project

Interested in starting your next project?

We are a Toronto based media company, that has the experience and creativity to extend your brand presence through video, virtual reality, and augmented reality.

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1 905-796-9802

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