Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
How Big Brands
Are Using AR
What if you could virtually put furniture into home, before making a purchase? What if you could change your shoe colour, or find relevant data about a product in your shopping basket? These are all real life examples of how companies are using AR to enhance consumer experience, including Ikea, Walmart, and Converse shoes.
How does this drive results?
According to a study performed by Retail Perceptions, 40% of consumers would be willing to pay more for a product if they could experience it through augmented reality, and 61% of shoppers prefer to shop at store that offer augmented reality over ones that don’t.
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